Experience the Heart of Queensland Country: An Exclusive First Look at Our New Brand

Join us on Tuesday, 29 October at the stunning estate, Gabbinbar in Toowoomba for an unforgettable afternoon as we unveil the most significant transformation in the history of Queensland Country Tourism.

After a journey that has taken us through the landscapes, stories, and heartbeats of our vast region, we are proud to present our new identity: Queensland Country. This brand captures the essence of who we are - our people, our places, and the spirit that binds us together. From the green heart of Toowoomba to the expansive reaches of the Central Queensland Highlands, our new name and identity reflect the growth and unity of our diverse and vibrant destination.

In collaboration with the visionary minds at Publicis Worldwide, we've crafted a brand that not only represents our journey but also sets the stage for a future full of possibilities. This is more than just a name change; it's a commitment to elevating Queensland Country to new heights, ensuring our place as a premier destination for travellers and a beacon for the tourism industry.

This event is more than a reveal; it's a celebration of everything that makes Queensland Country unique. Through your insights and passion, we've shaped a brand that truly reflects the iconic landscapes, hidden gems, and rich opportunities that define our region. Now, it's time to share this vision with you, our trusted partners and friends.

As we gather in the luxurious setting of Gabbinbar, surrounded by the very landscapes that inspire our brand, you'll be the first to see the new face of Queensland Country - a brand designed to resonate with travellers seeking the slow, the genuine, the breathtaking. This is a brand that invites the world to breathe deeply, reconnect with nature, and rediscover the simple pleasures of life.

We are the antidote to the everyday rush. We are Queensland Country.

Don't miss this exclusive opportunity to witness the launch of a brand that promises to elevate our region for years to come. Let's come together to celebrate, share stories, and look ahead to a future filled with adventure, community, and growth.

Mark your calendar, and be part of something truly special.

Event Details:

Date: Tuesday, 29 October 2024

Time: 2:00 PM - 5:00 PM

Venue: Gabbinbar, 344 Ramsay Street, Middle Ridge (Toowoomba)

Tickets: Complimentary registration. Bookings essential, RSVP by 5:00pm, Friday, 18 October 2024.