Memberships

Membership of Southern Queensland Country Tourism provides in-region businesses the opportunity to connect and interact with other members. Membership with SQCT also provides marketing opportunities to enhance promotion of your business or event.


With different membership levels available, SQCT makes it easy for all industry to engage at various levels of effort and investment through the introduction of the SQCT Industry Portal.

  • Tourism Member - Premium
    Duration
    12 months
    Package price
    A$660

    TOURISM BUSINESS - Premium Level Annual (recurring payment) Membership.


    This level of membership is for businesses that have direct interaction with visitors in the SQC region and includes a range of valuable resources, support to become trade ready, and new and innovative digital packages and workshops that are designed to take your marketing to the next level.


    MEMBERSHIP BENEFITS

    • Your ATDW listing included on our SQCT consumer facing website.
    • Your ATDW special offer highlighted as a special deal on our SQCT consumer facing website.
    • Access to printed and electronic SQCT publications to use in your business (What's on cards, Visitor Guides are available on request) Regular consumer and industry facing newsletters, including updates on the latest local, state, and national tourism industry news and opportunities delivered to your inbox.
    • Access to the SQCT image library (via the SQCT member portal). Images are supplied to assist in promoting the destination.
    • Access to SQCT region specific statistics, visitor data, visitor persona traits and behavioural data, giving you the tools you need to inform your strategic direction and marketing activities for your business.
    • Share your business and events news with SQCT for the opportunity to have it featured in the SQCT industry e-newsletter * Exclusive invitations to invite-only events, qualified and accredited programs and mentoring through SQCT and wider tourism industry bodies.
    • Your trade ready product promoted at the Australian Tourism Exchange (ATE); Australian Tourism Export Council (ATEC) events and on sales missions.


    MARKETING BENEFITS

    • Opportunity to participate and provide prizes for consumer facing competitions to assist in promoting your product and the Southern Queensland Country region.
    • Promotion of your visitor-driving event in 'What's on this week' online.** What's on cards are distributed widely to tourism business in the Southern Queensland Country region.
    • Opportunity to participate in (at an additional cost) targeted marketing campaigns & other marketing activities for your business or event, beyond the membership offering.
    • Discount of a minimum of 20% on co-operative marketing packages. Early notification of upcoming co-operative marketing campaigns and other proactive marketing initiatives.
    • Opportunity to advertise in the SQCT visitor guide, produced every 12 months. (Advertising rates scaled for Tourism & Premium members)
    • Opportunity to showcase your product as an on-site familiarisation to key SQCT staff, trade clients & regional media to enhance product knowledge and drive new business opportunities.
    • Premium tourism members are given first preference for famils coordinated via SQCT. First preference Opportunity to be featured in the SQCT consumer newsletters, sent to an engaged database of 50,000 * Priority access to, and inclusion in the following marketing opportunities and activities:
    • SQCT consumer newsletters sent fortnightly to an engaged database of approx 50,000 consumers*
    • SQCT digital and social media marketing activity*
  • Tourism Member
    Duration
    12 months
    Package price
    A$110

    TOURISM BUSINESS - Basic Level (Annual) Membership. 


    This level of membership is for businesses that have direct interaction with visitors in the SQC region and has limited access to resources in the industry portal. 


    Example of a tourism business:

    Accommodation providers, tours and experiences, restaurants, cafes, bars and venues, retail, events and markets, wineries and vineyards, breweries, distilleries, and cellar doors.


    MEMBERSHIP BENEFITS

    • Your ATDW listing included on our SQCT consumer facing website.
    • Your ATDW special offer highlighted as a special deal on our SQCT consumer facing website.
    • Access to printed and electronic SQCT publications to use in your business (What's on cards, Visitor Guides are available on request) Regular consumer and industry facing newsletters, including updates on the latest local, state, and national tourism industry news and opportunities delivered to your inbox.


    MARKETING BENEFITS

    • Opportunity to participate and provide prizes for consumer facing competitions to assist in promoting your product and the Southern Queensland Country region.
    • Promotion of your visitor-driving event in 'What's on this week' online.**
    • What's on cards are distributed widely to tourism business in the Southern Queensland Country region.
    • Opportunity to participate in (at an additional cost) targeted marketing campaigns & other marketing activities for your business or event, beyond the membership offering.
    • Opportunity to advertise in the SQCT visitor guide, produced every 12 months. (Advertising rates scaled for Tourism & Premium members)
    • Opportunity to showcase your product as an on-site familiarisation to key SQCT staff, trade clients & regional media to enhance product knowledge and drive new business opportunities. Premium tourism members are given first preference for famils coordinated via SQCT.
  • Tourism Member - Event
    Duration
    12 months
    Package price
    A$330

    All event marketing packages include a compulsory annual event membership with SQCT. Event membership retails at $300 + GST and has been discounted to $100 + GST when purchased with a marketing package. Event membership includes:

    • Regular industry newsletters
    • Bimonthly event newsletters
    • Lobbying and advocacy support (State and Federal Government), including Letters of Support
    • Possible inclusion in SQCT Country Conversations media release prior to your event, at our discretion Opportunity to participate in event marketing packages
    • Opportunity to participate and provide prizes for consumer facing competitions to assist in promoting your event and the Southern Queensland Country region
    • Promotion of your event in the 'What's on this week' online Opportunity to advertise in the SQCT visitor guide, produced every 12 months.
    • Possibility for SQCT staff to attend your event for an on-site familiarisation subject to staff availability (tickets required to be supplied by event).
    • Advice on Queensland Destination Events Program (QDEP) applications Access to the SQCT image library.
    • Images are supplied to assist in promoting the destination.
    • Access to SQCT region specific statistics, visitor data, visitor persona traits and behavioural data, giving you the tools you need to inform your strategic direction and marketing activities for your event.