Southern Queensland Country Tourism (SQCT) is the peak tourism industry body for Southern Queensland Country, bringing together the regions of Toowoomba, Lockyer Valley, Southern Downs and Granite Belt, South Burnett, Goondiwindi, Western Downs, Central Highlands, and North Burnett
SQCT delivers a consolidated brand and marketing strategy for tourism in the Southern Queensland Country region by bringing together a critical mass of local businesses and stakeholders.
SQCT is focused on promoting the whole of Southern Queensland Country, including our sub-regions and key destination experiences. Our aim is to build awareness and preference for the destination in order to grow our visitor numbers overall and increase overnight visitor expenditure.