In line with global tourism events, the recent Global Wine Tourism Conference provided insights that resonate strongly with us. The conference focused on combining cultural heritage with innovation—something that aligns perfectly with our own Southern Downs and Granite Belt regions. The global push toward experience-driven tourism presents an exciting opportunity for our wine tourism experiences, with a focus on connecting visitors to the stories behind the wine. This is an area we plan to grow and innovate further, drawing more visitors to explore our wineries and immerse themselves in our region’s rich history.

I’d like to extend a warm congratulations to Ballandean’s St Judes Vineyard for securing funding through the Growing Future Tourism program. This significant investment will help develop a luxury food, wine, and accommodation experience that will further position Queensland Country as a premier destination. We look forward to the continued growth and success of this exciting new venture.

As we prepare for the spring holiday season, we are aware that operators are facing mixed conditions, with challenges like rising costs and recruitment difficulties. However, it’s promising to see that nearly two-thirds of businesses are holding steady, and some even expect better bookings than last year. Our team remains committed to supporting you through these challenges, so please don’t hesitate to reach out for assistance.

Thank you for your ongoing dedication to making Queensland Country a standout destination. Together, we will continue to overcome challenges and embrace opportunities, ensuring a prosperous future for our region.