It is with great pride and anticipation that I reflect on our recent announcement of Queensland Country Tourism’s bold new chapter with the launch of our new brand. This rebrand truly embodies the heart and soul of Queensland Country, celebrating the essence of our region and strengthening our role within Queensland’s vibrant tourism landscape. |
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Our tagline, “We all need a little country,” invites visitors to pause, reconnect, and experience the many offerings of our region—from the rugged beauty of the Central Queensland Highlands to the tranquil vineyards of the Granite Belt. As we shared at the launch event, “This fresh branding truly captures the heart of Queensland Country… strategically positioning us as a hero destination in Queensland for both travellers and investors.”
We are immensely proud of what we’ve achieved so far, and this is just the beginning. Our brand aligns seamlessly with our Destination Management Plan for 2032, guiding us toward sustainable growth and impactful, long-term management. Together, we will continue to showcase the treasures of Queensland Country, ensuring that every visitor leaves with unforgettable memories.
I’d also like to extend our heartfelt congratulations to Ballandean Estate, who recently won an impressive array of awards at the 40th Annual Queensland Wine Awards, including Winery of the Year and Winemaker of the Year for Boxi Zhen. This achievement is a testament to their hard work, dedication, and the exceptional quality of their wines. Congratulations to Leanne Puglisi-Gangemi, Angelo, Boxi, Robyn Robertson, and the entire Ballandean Estate team.
We’re also beyond thrilled to share that Sancerre Estate & View Wine attended the Queensland Wine Awards, where three vintages of their Alvarinho were proudly judged—and the results are in! They took home two Golds, one Silver, and were awarded Champion Wine of Provenance.
We’re incredibly proud to see our region’s wineries consistently shining on the awards stage. It’s always wonderful when our local wineries share these triumphs with us, and we extend our heartfelt congratulations to everyone contributing to the success of Queensland’s exceptional wine region. Cheers to more amazing achievements ahead!
Lastly, a reminder that DestinationQ is just around the corner. This annual event will be held on Thursday, 14 November 2024, at Queen’s Wharf, Brisbane. It’s a wonderful chance for us to come together to recognise achievements, explore new opportunities, and celebrate our shared successes in Queensland’s tourism industry. Our team will be there, and we look forward to connecting with many of you.
Thank you to everyone who joined us at the launch and to our incredible partners, including Publicis Worldwide, who helped bring this inspiring brand to life. As Queensland’s tourism industry aims to grow to $44 billion by 2032, Queensland Country is ready to play a central role. This new brand is a powerful beginning for our region, and I am confident it will attract new visitors and bring familiar faces back to rediscover the heart of Queensland Country.
Let’s continue to share our beautiful region and its stories with the world. After all, we all need a little country. |
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We're excited to welcome our newest members to the Queensland Country Tourism family:
These businesses are now part of our growing community, and we look forward to supporting their journey in the tourism industry. If you're interested in becoming a member and learning more about the benefits, please reach out to membership@queenslandcountrytourism.com.au or visit our membership page. |
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As Queensland Country Tourism embarks on its bold new chapter, we’re excited to provide you with tools to amplify the power of our new brand. Our Brand Resources page is designed specifically to help you, our tourism partners, leverage the Queensland Country identity in your marketing and operations, whether you’re new to the region or a seasoned operator. |
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On this page, you’ll find a comprehensive guide for aligning your business with our brand’s values, imagery, and messaging. Here’s a look at what’s available: - Brand Alignment Tips: Discover best practices for incorporating Queensland Country’s look and feel into your own marketing, ensuring a seamless connection with our regional identity.
- Marketing Insights: Gain valuable information on upcoming campaigns and promotional activities, so you can coordinate your own efforts with our initiatives and maximise exposure.
- Visibility Opportunities: Explore ways to enhance your business’s visibility through Queensland Country’s established platforms, benefiting from our brand’s reach and recognition.
Whether you’re looking to refresh your marketing materials or align more closely with Queensland Country’s messaging, the Brand Resources page offers everything you need to get started.
Visit the page today to make the most of Queensland Country Tourism’s brand and elevate your business’s connection to the region. |
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Join Queensland Country Tourism for our first networking event of the year, the Lockyer Valley Industry Networking Evening on Thursday, 20 February 2025! Held at the picturesque Lockyer Valley Art Gallery in Gatton, this event is a perfect way to connect, share insights, and dive into new opportunities in the tourism industry. |
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We’re thrilled to welcome Carmenza Cespedes and Richard Clarke from Tourism and Events Queensland (TEQ), who will preview the Drive Strategy and TEQ Events Strategy 2025. These exclusive presentations will provide valuable knowledge on Queensland’s tourism growth goals and strategic direction as we aim for a $44.4 billion industry by 2032.
Event Details: Date: Thursday, 20 February 2025 Time: 5:30 PM - 7:30 PM Location: Lockyer Valley Art Gallery, Gatton Tickets: Members - $25, Non-Members - $50 (Includes drinks and canapés)
While networking, enjoy the Botanica: From Earth to Sea exhibition by Migaloo Press Artists Collective, celebrating the beauty of South-East Queensland’s plant communities through printmaking.
Don’t miss this chance to start 2025 with fresh connections and insights! Spots are limited, so reserve yours today. |
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Ridgemill Estate is marking their 20th anniversary in style with a Strangebird & Spanish Wines Fiesta on Saturday, 30 November! This milestone celebration honours the estate’s rich Spanish heritage, brought by founders Tom and Cath Jiminez, and showcases winemaker Peter McGlashan’s contributions to the iconic Strangebird Wine Trail. |
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Daytime Fiesta (11:00 AM - 4:30 PM, Free Entry): Enjoy free talks, tours, live music, lawn games, and specialty wine tastings. Book a 'Wine in the Vines Picnic,' relax in the 'BoHo Lounge,' or bring your own picnic blanket to soak in the Spanish-inspired festivities.
Evening Fiesta Finale (6:30 PM - Late, Ticketed $65): Embrace the vibrant energy of Spain with tapas, flamenco dance by Flamenco Vivo, and a special release of the 'Reserve Tempranillo' crafted by Peter McGlashan for this occasion.
Join Ridgemill Estate for this celebration and be part of an unforgettable experience in the Granite Belt. Tickets for the evening Tapas & Vino Extravaganza are available now! |
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Queensland Country Tourism is seeking venues to host our monthly industry networking nights and various workshops throughout the year. Hosting is a fantastic opportunity to let fellow members experience what makes your business stand out, fostering valuable connections and gaining recommendations within the region. |
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Priority is given to our Premium Members, so don’t miss this chance to highlight your business and create lasting impressions.
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Discover the culinary treasures of Queensland's first commercial truffle farm, The Folly Truffles, nestled in Ballandean within the heart of Granite Belt Wine Country. This family-owned farm cultivates exquisite French Périgord black truffles beneath 450 carefully nurtured oak trees, offering a unique farm-to-table experience. |
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Visitors are invited to immerse themselves in the art of truffle cultivation through engaging tours and seasonal hunts, available year-round by appointment. During the harvest season from June to August, join the excitement of truffle hunts, guided by trained dogs, and witness the delicate process of unearthing these prized delicacies. Conclude your visit with a tasting session at the charming truffle cottage, where you can savor the rich flavors of freshly harvested truffles paired with local wines. |
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