In recent months, we've embarked on an exciting journey of transformation and strategic planning, calling upon our members, councils, and stakeholders to contribute to the rebranding of our organisation to Queensland Country and the development of a Destination Management Plan (DMP) that aligns with our regional tourism aspirations.
We're transitioning from Southern Queensland Country Tourism (SQCT) to Queensland Country Tourism (QCT), a change inspired by our region's growth and diversification. This rebranding marks the beginning of a new era, promising enhanced growth and socio-economic benefits. Our commitment to sustainable and diverse tourism experiences remains strong, aiming to enrich our community and the experiences of travellers alike.
The official shift to our new name will take effect on April 22nd, with the visual change in our branding expected to follow shortly after.
Meanwhile, our DMP is taking shape, thanks to the valuable input received through recent consultations. These insights are pivotal in shaping our strategic direction, aligning with broader goals like Tourism and Events Queensland's Towards Tourism 2032 and the upcoming Olympic initiatives. The Consultation Summaries are now complete, for those interested in delving deeper into our strategic visions and feedback at this stage of the DMP process. |
|
Further, our board has been actively engaging with Tourism and Events Queensland (TEQ) to ensure our plans are not only ambitious but also in harmony with state-wide goals. These collaborations are vital as they ensure our strategies contribute to the broader vision for Queensland's tourism, particularly as we approach significant milestones like the 2032 Olympics.
Our journey towards a unified and prosperous future continues, and we're grateful for your continued support and collaboration. |
|
Tuesday 30 April | 5.30pm -7.30pm | Ballandean Pub
Immerse yourself in an evening of networking and insights at the Southern Downs Networking Night, hosted by Queensland Country Tourism at the Ballandean Pub on April 30.
This is your opportunity to delve into the Best of Queensland Experience (BOQE) program, learn from seasoned achievers, and discuss innovative strategies to propel your tourism enterprise forward. With a blend of engaging conversations, expert insights, and a vibrant community atmosphere, this event is designed to ignite collaboration and innovation among tourism professionals.
Members $25 |Non-Members $50 Tickets include drinks and canapés, offering great value for members and non-members alike.
Secure your spot for an enriching experience that promises to connect you with those at the forefront of the tourism industry. |
|
| 12-Weeks to Flood Ready Program |
| Queensland Country Tourism are currently preparing for the "12-Weeks to Flood Ready Program". The program is a comprehensive initiative tailored for Queensland Country tourism operators, aimed at enhancing flood resilience and disaster management skills. Funded by the Queensland Government, this program offers a structured approach to disaster preparedness, aligning with the international Sendai Framework for Disaster Risk Reduction. Through weekly emails, webinars, and resources covering risk assessments, emergency and contingency planning, Queensland Country members will develop a robust disaster management plan, ensuring they're equipped to efficiently handle and recover from floods and other natural disasters.
If you hold a current membership with Queensland Country Tourism there will be no need to register for the program, the information will be delivered to your inbox each week with forward notice on the webinar sessions. Further information will be provided to members over the next month, with the program expected to start in June 2024. |
|
|
|
| The Queensland Tourism Industry Council's 2024 Salute to Excellence Awards nominations are now open, celebrating outstanding achievements in the tourism and hospitality sector. This prestigious event recognises the exceptional dedication and talent within Queensland's tourism industry, offering a platform for individuals and organisations to be acknowledged for their contributions.
Nominations Close Friday 17 May |
| | Read More |
|
|
| Saturday, 4 May | 9.00am – 11.00am | Toowoomba Sports Ground
As we gear up for the Olympics and Paralympics Brisbane 2032, there’s never been a better time to hone your events management skills. Join us for an exclusive workshop hosted by Events Management Queensland (EMQ), the masterminds behind iconic events like the Gold Coast Marathon, Pan Pacific Masters Games, and the much-anticipated Toowoomba Marathon.
This is your golden opportunity to learn from the best in the business. Discover the secrets to delivering and promoting standout major events, network with industry peers, and enjoy a delightful morning tea with us. Whether you’re a seasoned professional or just starting out, the Brisbane 2032 Event Workshop is the perfect place to build your skills and experience.
|
| | Read More |
|
|
| The Australian Tourism Data Warehouse (ATDW) is a key digital marketing tool, facilitating the promotion of Australian tourism. Managed by state and territory government tourism bodies, the platform enables tourism operators to create free listings for their businesses or events. These listings not only feature on the Southern Queensland Country Tourism (SQCT) consumer-facing website but also on other platforms utilising ATDW data.
SQCT are always working to build the visibility of their members with a view to increasing overnight visitor expenditure (OVE) in our region. If you do not currently have an ATDW listing, or if you would like support updating or improving your listing, please reach out to our Business Development Officer Bonnie bonnie@sqct.com.au
Give your tourism business the visibility it deserves. |
| | Read More |
|
|
| Friday 10 May – Sunday 12 May
Escape to the opera and immerse yourself in a world of breathtaking music and captivating narratives, set amongst the grounds of historic Jimbour House.
This Mother's Day weekend, 10 - 12 May, Opera at Jimbour returns promising a rich tapestry of events - the most enchanting to date. Indulge in a Mother's Day high tea, embark on exclusive homestead tours, delight in intimate recitals, savour scrumptious local food, and be transfixed by the Afternoon at the Amphitheatre.
Located 3 hours from Brisbane, this must-do event is selling fast! |
| | Read More |
|
|
| The Bunya Mountains Accommodation Centre is your gateway to a tranquil escape, offering a variety of holiday homes and chalets to fit any preference. Positioned at an elevation that brings cooler climates and ancient flora to your doorstep.
The Bunya Mountains offers over 42 kilometres of walking tracks, this picturesque location not only caters to those looking for a relaxing weekend away, but also to conferences, school camps, and weddings, ensuring a memorable backdrop for any event amidst nature's unspoiled beauty. |
| | Read More |
|
|
| Looking to make a splash with your latest news, or upcoming event?
Our team are passionate about showcasing the best our region has to offer, and we are here to help you do the same.
Whether you’re expanding your business, hosting an event or starting something new, let us know ‘What’s On’ so we can help you spread the word. Let’s make your news the talk of the town!
|
| | Read More |
|
|
|
