In this edition… - CEO Message
- Queensland Country Brand Development - Industry Consultation
- 2024-26 Destination Management Plan - Industry Consultation
- Nominate Your Business for the 2024 Trade Ready Program
- Tourism Australia Update
- Adaptive Strategic Leadership Program
- Unearth Country Campaign
- Join Our New Facebook Group
- QTIC Micro-Credentialing
- Member Spotlight: Empire Theatre
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Happy New Year from Southern Queensland Country Tourism!
As we step into the promising year of 2024, I extend a warm welcome back and a Happy New Year to each of you! Our Southern Queensland Country tourism team is back in the office, brimming with energy. This year promises to be a landmark one for us, with several ambitious goals set to elevate our beloved region to new heights. |
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In our journey towards these significant milestones, I am thrilled to announce our first major leap: re-branding Southern Queensland Country Tourism to 'Queensland Country.' This change isn't just in name but a reflection of our evolving identity and expanding vision. We're collaborating with Hannah Statham and her team at Media Mortar to breathe life into this new brand. Their expertise in capturing the essence of destinations will play a pivotal role in our transformation.
In the coming weeks, the Media Mortar team will visit our region, engaging with you—our valued operators and local councils. Your insights and perspectives are crucial in shaping a brand that truly represents the spirit of our region, a brand that we all can resonate with and take pride in.
In Parallel, we are initiating consultations for our 2024-2026 Destination Management Plan. Krista Hauritz Tourism + Events + Marketing, with her unique approach to understanding local cultures and tourism structures, will lead these sessions. These are not just meetings; they are platforms for collaboration, where the voices and experiences of our community will be heard and integrated into the heart of our 2024-26 strategic direction. I would encourage you to register for both of these industry consultations and share the opportunity with your colleagues, everyone is welcome.
In other news, the 'Building Bush Tourism' fund is open, offering a significant opportunity for those looking to enhance their offerings. With funds ranging from $50,000 to $200,000, this initiative can substantially aid in developing new or enhancing existing tourism infrastructure.
The deadline is approaching, so I encourage those interested to act swiftly. Our team is ready to assist you with your application or provide letters of support. Remember, this is just one of the many funding opportunities that will become available this year, and SQCT will continue to inform you through our newsletters of opportunities to drive your business forward.
As we embark on this exciting year, your participation, insights, and enthusiasm are what will drive us forward together. Let's make 2024 a year of growth, innovation, and collective success for - Queensland Country Tourism. |
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Join us as we redefine ourselves as Queensland Country Tourism. This change isn’t just about aesthetic changes; it's about capturing the essence of our people, landscapes, and the heart of Queensland Country.
Where? Sessions are being held all across the region, follow the link below to register for a session near you.
When? Sessions are being held in January & February, register now to hold your spot!
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Why Attend? - Influence our new brand identity.
- Collaborate with branding expert Hannah Statham and her team.
- Network with fellow tourism enthusiasts.
- Play a part in our brand evolution.
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Be a part of crafting a strategic path for our region, this holistic plan will drive and adapt to the visitor economy and lead us towards sustainable growth. These sessions will be run in collaboration with Krista Hauritz Tourism + Events + Marketing, Peter Homan, and the Southern Queensland Country Tourism team.
Where? Sessions are being held all across the region, follow the link below to register for a session near you.
When? Sessions are being held in January & February, register now to hold your spot! |
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Why Participate? - Directly influence our strategic tourism direction.
- Gain insights from Krista's extensive destination management expertise.
- Network and build partnerships within the tourism community.
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Elevate your tourism business with the 2024 Trade Ready Program. This initiative helps operators become trade-ready, enhancing their offerings in the dynamic tourism landscape.
The FREE program focuses on understanding the travel distribution system and working effectively with trade partners, offering insights into visitor motivations. Ideal for experienced operators, it ends with the 'Tourism Trade Ready Business' badge. Spaces are limited and based on business readiness. Interested?
Contact steph@sqct.com.au by January 20, 2024, to join the cohort and make your mark in the Australian tourism market. |
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Friday 9th February | 11:00am | Online Join us at the first Tourism Australia Update for the year, this virtual session features the latest information from Tourism Australia and insights from guest speakers, fostering collaboration within the tourism sector. The webinars facilitate an exchange of real-time industry updates and innovative strategies, to ensure that the tourism industry is equipped with the knowledge and insights necessary for navigating the complexities of modern tourism. |
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Monday 5th – Tuesday 6th February | 9.00am | Reflection Lake Cooby
Enhance your leadership skills with the Adaptive Strategic Leadership (ASL) Program. This program is tailored for business owners and managers, preparing you to excel amidst the rapidly evolving business world. Discover insights into global trends, strategies for navigating change, and the importance of wellbeing in leadership. Enhance your decision-making, teamwork, and strategic thinking skills, all while aligning your leadership with a clear sense of purpose. |
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Enrolment is now open for the ASL program ($695 per person) and includes accommodation, meals, and a comprehensive training experience. |
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Bookings for the ‘Unearth Country’ campaign are now open! As a Queensland Country Tourism members you can benefit from this campaign, with packages starting from as little as $300+ GST. If you are looking for a way to kick start your bookings for the new year, the ‘Unearth Country’ campaign is the perfect opportunity to showcase your business in front of our engaged audience. |
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With over 120,000 strong social media followers and over 50,000 enthusiastic subscribers who are looking to spend time in the Queensland Country region, this is the perfect opportunity to boost your businesses visibility.
To learn more about our campaign or to register your business today, contact Sheree@sqct.com.au
Don’t miss out on this opportunity to elevate your business in 2024. |
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We've launched a members only, industry Facebook group for Queensland Country Tourism operators and council partners! It's a space for: - Latest Industry Updates: Quick access to important news and insights.
- Networking Opportunities: Connect and share with peers in our region.
- Showcase Your Achievements: Celebrate your successes and events.
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This group is all about making connections simpler and more meaningful.
Join us now to be part of this vibrant community! |
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Elevate your business with the Queensland Tourism Industry Council's QTIC Micro-credentialing Program on Typsy, now available for FREE. This online training initiative offers a diverse range of courses specifically designed to enhance customer service and business skills. By participating, you can significantly improve your team's capabilities, leading to increased customer satisfaction, repeat visitation, and positive word-of-mouth. The platform's user-friendly interface makes assigning training to staff members effortless. Don't miss this opportunity to level up your business with expert training at no cost. |
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Are you ready to be entertained at Toowoomba's Empire Theatre? This beautiful piece of historic architecture seamlessly blends historical charm with modern comfort, providing an ideal setting for a variety of performances. From classical music to contemporary plays, the diverse programming caters to a range of tastes. Plan your next visit and experience an evening of sophistication and cultural enrichment at Toowoomba’s Empire Theatre. |
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