In this edition:
- CEO Message
- Join us at ATE 2024
- QLD is Calling: TEQ Campaign
- Destination Management Plan: Industry Consultations
- Agritourism Workshop: Toowoomba
- Stanthorpe Apple and Grape Harvest Festival
- Member Spotlight: Airborne Solutions, Heli Pub Crawl
Over the coming week, our Southern Queensland Country Tourism team is excited to work alongside Hannah Statham from Media Mortar. We're engaging with our members and council partners to shape the new Queensland Country brand, an exciting branding development representing our region in the tourism market. For those who haven't yet had a chance to participate, I encourage you to register
for a consultation session soon, as we're nearing the conclusion of this phase.
Additionally, we're gearing up for another key initiative: the Destination Management Plan (DMP), industry consultations
are starting February 13th, and will be held across the region. Krista Hauritz + Tourism + Events + Marketing will be guiding us through this process. This plan is not just a strategy document; it integrates into the TEQ Blueprint, incorporates significant data and research, and most importantly, is shaped by the feedback from our local tourism industry and Council partners. This is why your participation is so crucial. The plan is fundamental to directing our activities as your tourism representative and will also influence funding and infrastructure support for the next three years. If you haven’t registered yet, please take a moment to do so and encourage your colleagues to attend these free sessions.
Finally, I'd like to extend my congratulations to the Toowoomba Carnival of Flowers for their outstanding achievement in 2023. The recent TEQ numbers show that this event has set new records in attendance and economic impact, reflecting its growing significance and appeal. This year, we witnessed an unprecedented number of visitors, totaling over 400,000, a significant increase from the previous year. The event also saw a substantial rise in visitor nights and a new record in direct and incremental spending. This success is a testament to the event's appeal and the hard work of everyone involved.
Sunday 19 May – Thursday 23rd May 2024
Get ready to showcase Southern Queensland Country to the world! Australian Tourism Exchange (ATE) 2024 registrations are now live. We're thrilled to be participating, and invite you to join us in promoting our region’s unique charm. ATE 2024 is the perfect stage for tourism operators to connect with global buyers and media. If you're trade ready, this is your call to shine on an international platform.
Ready to register or need more info? Contact us—we're here to help you make the most of ATE 2024.
The “Unmissable Holiday Deals” campaign by Tourism and Events Queensland offers exciting opportunities for businesses to showcase their tourism products in a high-profile marketing campaign.
High volumes of traffic are expected to visit Queensland.com in TEQ’s latest campaign "Unmissable Holiday Deals", so please load your best and most compelling deals into ATDW and with trade partners now to be part of the action.
The marketing campaign activity which will run in Australia and New Zealand from 5 February to 31 March 2024. TEQ will run a two-month deal push, with the focus on unmissable deals and the incredible value to be found in Queensland.
Supported by a significant media buy, TEQ will host compelling deals from Queensland’s tourism industry on Queensland.com. The "Unmissable Holiday Deals" campaign is strongly conversion-focused to bring more interstate visitors to Queensland, supporting our goal of holding the dominant share of Australia’s domestic holiday market.
Tuesday 13 February – Wednesday 21 February 2024 | Multiple Locations
Join the exciting journey of shaping Southern Queensland's tourism future with the 2024-2026 Destination Management Plan. Led by the team at SQCT, in collaboration with Krista Hauritz Tourism + Marketing + Events, these industry consultation sessions offer a unique opportunity to influence regional tourism strategies, gain invaluable insights, and network with fellow professionals.
Your participation will be vital in crafting a plan that truly reflects the spirit and needs of our region into the future.
Register now for a session near you and have your say.
Tuesday 6th February 2024 | Clifford Park Racecourse, Toowoomba
Mark your calendars for the Southern Queensland Country Tourism Agritourism Workshop in Toowoomba.
From farm stays to farm experiences, agritourism is one of the largest growing tourism industries in Australia.
Join us to hear first-hand the journey of successful agritourism ventures and ignite, inform and connect with people on the journey to link tourism with their farms.
Morning tea and lunch will be provided.
Friday 23 February – Sunday 3 March 2024
Get ready for an exciting week of experiences at the Stanthorpe Apple and Grape Harvest Festival! Dive into the fun with thrilling grape crush events, savor the delights at the Food & Wine Fiesta, and be captivated by the spectacular Grand Parade. With apple-themed competitions, bustling markets, and live music, this festival promises unforgettable moments for everyone. Join us in celebrating the bounty of Stanthorpe - where gastronomy and entertainment blend into an exciting adventure!
Looking for a Pub crawl with a difference?
Airborne Solutions offers an unforgettable helicopter pub crawl, starting in Toowoomba and trekking across the region, combining the thrill of helicopter travel with the charm of iconic Queensland pubs. Experience rock star landings at various pubs, enjoying the unique mix of scenic views and country hospitality. The crawls range from short trips to full-day adventures, with customisable itineraries to suit your preferences. It's a perfect blend of adventure and leisure, promising a day to remember. For more details and to book your experience, visit Toowoomba Helicopter Services.