Last week, we successfully held our first Toowoomba Networking evening of the year, and I want to thank everyone who participated. It was an important opportunity for networking and learning within our industry. Special thanks to Adam Stephen from the Queensland Tourism Industry Council (QTIC) for his presentation on the Workforce Connect Fund, offering crucial advice and funding support for HR challenges. For those struggling with hiring or retention, I recommend contacting Adam for assistance.
Our engagement with the broader industry continued at the annual Destination Australia conference in Sydney, themed ‘The next chapter for sustainable growth.’ It was an honour to attend alongside our marketing team, joining peers from across the nation to chart the course for the future of Australian tourism. This year we anticipate surpassing the 2019 benchmarks for visitation and expenditure, moving beyond pre-COVID comparisons and towards defining sustainable growth for our sector.
The conference was a melting pot of ideas, with industry leaders and experts discussing evolving trends, aviation, distribution & AI, emerging sectors, and accessibility & inclusion, among other critical topics. The narrative of telling Australia’s story was a focal point, engaging and inspiring in equal measure.
Key takeaways from the event underscored a global resurgence in consumer confidence, with Australia emerging as a premier destination for its natural beauty, wildlife, and indigenous experiences, complemented by our renowned hospitality and culinary offerings. Notably, Australia’s desirability as a travel destination is on the rise, now ranking third globally. Additionally, our nation’s Net Promoter Score (NPS) has seen a significant leap, reflecting growing international acclaim.
On the marketing front, the conference highlighted the ever-expanding digital landscape, with over 5 billion social media users and significant engagement across platforms. These insights are crucial as we tailor our strategies to meet the shifting preferences of young millennials and Gen Z, navigating the vast potential of platforms like Instagram, Facebook, and YouTube.
As we look ahead, the learnings from Destination Australia will guide our efforts to not only meet but exceed pre-COVID levels of aviation by mid-2024. The journey towards sustainable growth is both exciting and challenging, requiring us to adapt, innovate, and collaborate more closely than ever.
Thank you for your continued support and dedication to Southern Queensland Country’s tourism industry. Together, we are setting the stage for a vibrant and prosperous future. |
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| Saturday, 4 May | 9am – 11am | Toowoomba Sports Ground
As we gear up for the Olympics and Paralympics Brisbane 2032, there’s never been a better time to hone your events management skills. Join us for an exclusive workshop hosted by Events Management Queensland (EMQ), the masterminds behind iconic events like the Gold Coast Marathon, Pan Pacific Masters Games, and the much-anticipated Toowoomba Marathon.
This is your golden opportunity to learn from the best in the business. Discover the secrets to delivering and promoting standout major events, network with industry peers, and enjoy a delightful morning tea with us. Whether you’re a seasoned professional or just starting out, the Brisbane 2032 Event Workshop is the perfect place to build your skills and experience.
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| Discover the 'Workplace Culture Inclusion and Diversity' packages offered by the Y Connect Program in partnership with Inclusion Access. Aimed at eligible Toowoomba region workplaces, these packages are designed to boost your organisation's inclusivity and diversity, offering numerous benefits including improved morale, productivity, and a positive brand reputation. Eligibility: - Organisations with 10 to 100 staff, 50% based in Toowoomba.
- A committed manager or decision-maker to engage with the program.
- Integration of disability inclusion into organisational roles.
- Supportive statement from management required.
- Completion of the program between April and July 2024.
Apply by 29 March 2024: Don't miss this opportunity to transform your workplace culture. Complete the application by the deadline for a chance to participate. Notifications will be sent by 5 April. |
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| Thursday, 11 April | 10.30am – 1.00pm | Oaks Toowoomba
Join us for an enlightening event presented by Study Queensland and Migration Queensland, designed to transform your approach to building a diverse and dynamic workforce. The "Diversify Your Workforce with Skilled Migrant Talent" event aims to guide you through leveraging skilled migrant talent to enrich your team.
This session is your pathway to understanding how to access highly skilled migrant talent pools, simplifying the complexities of the student graduate and visa process. It offers an unparalleled opportunity to connect with new talent through local education providers and demonstrates the profound benefits of incorporating diverse perspectives into your business.
Don't miss this chance to expand your network, and start tapping into the wealth of skilled migrant talent available. Register now to secure your spot for this FREE event, and take the first step towards creating a more diverse and innovative workplace. |
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| Friday 22 March | 11am Eastern Australia Time | Webinar
Dive into the latest from Tourism Australia at their March Industry Webinar. Get the scoop on recent activities, statistics, and hear from the Australian Tourism Industry Council (ATIC) on their new programs, including the Tourism Emissions Reduction Program. Plus, insights from Catherine Basterfield, CEO of Phillip Island Nature Parks, on her team's efforts to grow the business.
This is a key opportunity for gaining insights into Australia's tourism future. Don't miss out!
For queries: info@toowoombamarathon.com.au. |
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| Giveaway time!
Tell us how you like to travel and you will go in the draw to win a weekend escape for two to the Somerset region in South East Queensland! This fabulous prize pool is valued at $630 and consists of:
- Two night’s accommodation for two people in either a queen room or twin room at Montrose on Moore, including a continental breakfast. (valued at $330)
- An Ottaba Llamas, 'Llamas and Lattes' walk experience for two people (valued at $120)
- A dining voucher at The Linville Hotel (valued at $100)
- A grazing platter for two at the Picnic Society (must be ordered 48 hours prior to pick up). Pick up only Friday, Saturday and Sunday. (valued at $85)
Entry couldn’t be easier! Simply take our Visitor Survey by no later than 14 April 2024 and you’ll go in the draw*. You don’t need to have been to Somerset before, just answer our questions about your preferred holiday destination sand experiences!
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| Southern Queensland Country Tourism (SQCT) invites trade-ready premium tourism members to register an expression of interest to feature their product in our new Travel Trade Guide which will be ready in time for the Australian Tourism Exchange (ATE) in May 2024.
The travel trade has been steadily growing in importance again, with consumers seeking confidence and security when making bookings.
The team at SQCT will meet with tourism buyers from our international markets, updating them on everything Southern Queensland Country and inspiring them to promote the region through their travel agency networks.
We'll be showcasing our new Travel Trade Manual with delegates and will represent our trade-ready members who can have their accommodation and tour experiences sold to overseas visitors. Our Travel Trade manual also has useful travel information, suggested itineraries, events and destination information, and will be distributed nationally and internationally.
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| Discover the Magic at Rubyvale Caravan Park: The Gem in the Gemfields
Nestled in the heart of the gemfields, Rubyvale Caravan Park offers an unforgettable adventure for gem enthusiasts and nature lovers alike. Delve into the excitement of gem fossicking in the nearby fields, where treasures like sapphires and zircons await your discovery.
When you're ready to relax, the Rubyvale Caravan Park provides the perfect serene backdrop with modern amenities including a swimming pool, BBQ area, and a well-equipped camp kitchen. The friendly staff are committed to making your stay enjoyable, offering a variety of activities from nature walks and bird watching to exploring the rich local history of the area.
Take a break at Rubyvale Caravan Park for a stay that combines adventure with relaxation. |
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| Looking to make a splash with your latest news, or upcoming event?
Our team are passionate about showcasing the best our region has to offer, and we are here to help you do the same. Whether you’re expanding your business, hosting an event or starting something new, let us know ‘What’s On’ so we can help you spread the word.
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